- Planning and conceptualizing innovative PR and marketing initiatives, as well as long-term communication strategies
- Maintaining and expanding media relations by building contacts with media representatives and ensuring the precise communication of core messages
- Initiating and organizing product reviews with tech media, KOLs, and relevant influencers
- Managing paid media partnerships and media buy activities to create high-reach campaigns
- Identifying relevant speaking opportunities and preparing executives to ensure smooth execution
- Developing stories and core messages centered on products, campaigns, and the company to maximize visibility and conversions via media channels
- Organizing and executing media events, roadshows, and product presentations
- Collaborating closely with the Media Buy Manager to boost efficiency and maximize reach and traffic for products and campaigns
- Analyzing PR data to monitor and optimize campaign success by adjusting target media, target audiences, media channels, and other factors
- Working closely within the team to ensure cohesive, integrated marketing campaigns and managing relevant agency partners
(Senior) PR Manager (m/f/d)
Your Responsibilities:
Your Profile:
- Completed degree in Marketing, Communications, Business Administration, Economics, or a related field
- Relevant PR experience, ideally within the technology or smart home sector
- Proven track record of generating demand and driving growth through PR initiatives
- Outstanding presentation skills and persuasive communication abilities
- Proficiency in MS Office and standard PR software applications
- Fluent written and spoken German and English
What we offer:
- An independent role with own responsibilities in an innovative, and market-leading international company.
- A friendly and motivated team, great opportunities to develop yourself with the company.
- An attractive salary with target-related OTE bonus ("on-target-earnings").
- 25-30 annual holidays, increasing with tenure, as well as special vacation days on various occasions and 1,5 additional annual leave days between Christmas eve and New Years eve.
- Partial remote working (1 day per week).
- Company pension scheme (betriebliche Altersvorsorge).
- Good incentive plan including monthly food voucher, voucher for birthday, presents for on- and offboarding, marriage, childbirth, company anniversary, International Women’s Day, and so on.
- Employee referral award.
- Regular team events (monthly tea time, quarterly team building, Christmas party, etc.).
- Ergonomic office chairs and height-adjustable workplaces.
- Modern office with free parking places.
- Free drinks and good tea and coffee.
- Employee discounts up to 50% on our wide range of our products.
About us
Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
With a proven heritage of stability, performance, and value, TP-Link has curated a portfolio of products that meet the networking needs of all individuals. Now, as the connected lifestyle continues to evolve, the company is expanding today to exceed the demands of tomorrow.
TP-Link Deutschland started in April 2009 in Germany, housing the Sales and Marketing team for DACH region, and providing support and central warehouse for the WEU region. Through our renowned distribution, online and retail partners, we distribute a comprehensive range of award-winning SOHO products (WLAN, DSL, Powerline, repeaters, UMTS / LTE, print servers, IP cameras, smart home devices) and SMB products (Switch, router, SFP modules, media converters, network adapters, video surveillance) and so on.
More at: http://www.tp-link.de.
