- Klaviyo & Shopify Granular Operations: Architect, manage, and continuously optimize complex automated email flows (such as welcome series, abandoned checkout, browse abandonment, and win-back flows) using Klaviyo integrated with our Shopify store.
- Advanced Segmentation: Develop highly targeted customer segments based on shopping behavior, engagement metrics, and purchase history to deliver deeply personalized content.
- Internal System Management & Amazon SES Campaigns: Plan and execute high-volume promotional newsletters and product launch emails using our internal sending system and Amazon SES.
- Deliverability Management: Monitor sender reputation, bounce/Unsubscribe rates, and spam complaints. Apply best practices to ensure maximum inbox placement and list hygiene.
- A/B Testing & Optimization: Continuously test subject lines, email copy, creative assets, and send times to improve engagement metrics and drive higher conversions.
- Cross-Functional Collaboration: Work closely with the visual designer, copywriter and performance marketing teams to optimize on-site lead generation, engaging email content and ensure a cohesive customer journey.
Email Marketing Specialist (m/f/d)
Düsseldorf
Full-time
Permanent employee
48,000 - 68,000 € per year
Your Responsibilities:
Your Profile:
- Proven Experience: 3+ years of experience in e-commerce, digital marketing, or a dedicated DTC role, with a demonstrated track record of scaling direct sales.
- Holistic E-commerce Knowledge: Deep understanding of the entire digital retail ecosystem, including Shopify operations, CRM tools and email marketing tools such as Klaviyo and Amazon SES.
- Customer-Centric Approach: A strong passion for understanding consumer behavior and crafting personalized, meaningful brand experiences.
- Analytical Proficiency: Excellent ability to interpret data from platforms like Google Analytics and Shopify to make informed, strategic business decisions.
- Language: Professional working proficiency in English and German.
What we offer:
- An independent role with own responsibilities in an innovative, and market-leading international company.
- A friendly and motivated team, great opportunities to develop yourself with the company.
- An attractive salary with target-related OTE bonus ("on-target-earnings").
- 28-31 annual holidays, increasing with tenure, as well as special vacation days on various occasions.
- Partial remote working.
- Company pension scheme (betriebliche Altersvorsorge).
- Good incentive plan including monthly food voucher, voucher for birthday, presents for on- and offboarding, marriage, childbirth, company anniversary, International Women’s Day, and so on.
- Employee referral award.
- Regular team events (monthly tea time, quarterly team building, Christmas party, etc.).
- Ergonomic office chairs and height-adjustable workplaces.
- Modern office with free parking places.
- Free drinks and good tea and coffee.
- Employee discounts on our wide range of our products.
About us
Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
With a proven heritage of stability, performance, and value, TP-Link has curated a portfolio of products that meet the networking needs of all individuals. Now, as the connected lifestyle continues to evolve, the company is expanding today to exceed the demands of tomorrow.
TP-Link Deutschland started in April 2009 in Germany, housing the Sales and Marketing team for DACH region, and providing support and central warehouse for the WEU region. Through our renowned distribution, online and retail partners, we distribute a comprehensive range of award-winning SOHO products (WLAN, DSL, Powerline, repeaters, UMTS / LTE, print servers, IP cameras, smart home devices) and SMB products (Switch, router, SFP modules, media converters, network adapters, video surveillance) and so on.
More at: http://www.tp-link.de.