- Develop and execute comprehensive content campaigns aligned with brand and marketing goals
- Plan, coordinate, and manage the content calendar across digital channels
- Manage web and online content for constant improvement of the consumer website experience
- Create, edit, and publish high-quality content for online shops
- Impactful video presentation of products and brand messages for corporate social media channels (YouTube)
- Participate in the planning, scripting, and storytelling of YouTube formats and series
- Monitor website performance metrics
- Identify consumer trends, topics, and opportunities relevant to the target audience
Consumer Marketing Manager (m/f/d)
Your Responsibilities:
Your Profile:
- Bachelor’s degree in Marketing, Communications, Media, Journalism, or a related field (or equivalent practical experience)
- Proven experience in content management, digital marketing, or social media management
- Confident on-camera presence and ability to communicate clearly as a corporate cnfluencer
- Excellent writing, storytelling, and editorial skills in German, and strong English skills
- Basic knowledge of video production workflows and content planning
- Familiarity with design tools and web analytics tools
- Strong organizational and project management skills
- Creative mindset with a strong sense for consumer trends and audience interests
- Proactive, communicative, and comfortable representing a brand publicly
What we offer:
- An independent role with own responsibilities in an innovative, and market-leading international company.
- A friendly and motivated team, great opportunities to develop yourself with the company.
- An attractive salary with target-related OTE bonus ("on-target-earnings").
- 28-31 annual holidays, increasing with tenure, as well as special vacation days on various occasions.
- Partial remote working.
- Company pension scheme (betriebliche Altersvorsorge).
- Good incentive plan including monthly food voucher, voucher for birthday, presents for on- and offboarding, marriage, childbirth, company anniversary, International Women’s Day, and so on.
- Employee referral award.
- Regular team events (monthly tea time, quarterly team building, Christmas party, etc.).
- Ergonomic office chairs and height-adjustable workplaces.
- Modern office with free parking places.
- Free drinks and good tea and coffee.
- Employee discounts on our wide range of our products.
About us
Headquartered in the United States, TP-Link is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.
With a proven heritage of stability, performance, and value, TP-Link has curated a portfolio of products that meet the networking needs of all individuals. Now, as the connected lifestyle continues to evolve, the company is expanding today to exceed the demands of tomorrow.
TP-Link Deutschland started in April 2009 in Germany, housing the Sales and Marketing team for DACH region, and providing support and central warehouse for the WEU region. Through our renowned distribution, online and retail partners, we distribute a comprehensive range of award-winning SOHO products (WLAN, DSL, Powerline, repeaters, UMTS / LTE, print servers, IP cameras, smart home devices) and SMB products (Switch, router, SFP modules, media converters, network adapters, video surveillance) and so on.
More at: http://www.tp-link.de.
